By Introduction
A firm’s ability to set itself apart and connect with customers is critically dependent on an appealing visual representation in this information age. The part played by UI/UX design in shaping this identity cannot be overstated. Effective UI/UX design improves user experience, creates trust for a brand and increases conversions.
Ecompapi, a 360-degree Digital Marketing Agency, and Australia’s leading UI UX design agency has written this blog explaining why visual identity matters in digital design and the top 7 things you should know about.
Establishes Brand Recognition
Brand recognition can be established through a well-developed visual identity system. By consistently using colours, typography, logos, and other elements of design, your brand will be identifiable across all digital platforms.
Consistency is Key: Your website, social media pages and other digital assets should all use the same visual elements.
Memorability: A connected look that is unique helps improve your brand remembrance.
Example: Minimalist designs used by Apple characterized by sleek typography as well as consistent branding on all its digital platforms are some of the factors behind its strong brand recognition.
Better User Experience
A UI/UX design will improve your users’ experience greatly. A well-designed interface will make it easier for a user to navigate about your website and find the information faster he is looking for.
Easy Navigation: Create a navigation system for your website that is easy to use and accessible to as many people as possible.
Compatibility-Your site should look perfectly well on all devices including mobile phones, tablets, and so on.
Statistical Information: According to Forrester Research conducted in 2013,
a well-designed user interface can increase your website’s conversion rate by up to 200%, while better UX design may lead to conversion rates as high as 400%.
Develops Trust and Credibility
By having a professional and attractive website, you will be able to develop trust and credibility among the audiences that you will reach.
Indeed, if you want them to trust you more and connect themselves with your brand, then you’re in need of having a high-quality digital presence.
Professional Appearance: Get a professional design that portrays the values of your brand together with its quality.
Secure and trustworthy: Ensure that your website is safe from hacking activities;
otherwise, it will become suspicious among users who prefer visiting reliable websites only.
Example: By providing a neat, professional website built on its portfolio, this UI UX design agency shows potential clients how proficient it is at what it does;
thus, attracting more customers through credibility demonstration.
Supports Brand Messaging
The idea of visual identity can support your brand communication by reemphasizing the feelings and principles you intend to share. Through appropriate use of colour, imagery and typography, the desired emotions can be evoked.
Colour Psychology: Use colours that depict different feelings related to your brand message.
Visual Storytelling: Include images and design components that narrate about your brand’s background.
Tip: For example, a healthcare brand could employ the calming hues of blue to symbolize calmness and trust in relation to its message of care and reliability.
Differentiates from Competitors
Having an exceptional visual identity is what distinguishes a brand from its competitors. Looking unique visually among many others may mean much in terms of customer attraction and retention rates for a competitive market.
Unique Design Elements: Establish specific design elements which make your brand unique from others.
Competitive Analysis: Study visuals used by other companies operating within the same business sector as yours so as to identify places where you should differentiate yourself artistically.
Statistic: According to McKinsey’s survey, businesses that invest in their design capabilities outperform their peers in the industry by 2:1.
Sparks User Interest
Engaging user interfaces (UI)/user experience (UX) design not only elongates how long your website users stay on site but also lures them into interacting with your content. Interactive features, distinct calls-to-action and attractive visuals are some of the contributors to higher engagement among users.
Interactive Features: Engage users by use of elements such as sliders, animations and interactive graphics.
Clear CTAs: Create clear and persuasive calls-to-actions that will lead users towards intended actions.
Illustration: An electronic commerce website having interactive product galleries and an easily navigable interface can increase user involvement and consequently enhance sales.
Boosts Accessibility
An effective UI/UX design makes your website accessible to all kinds of users including those having disabilities.
Not only is this a requirement in law but also forms one of the most critical ingredients of good UX design.
Alt text on images: Just as the name suggests, alt text should be added to images so that visually impaired people can perceive them.
Keyboard Navigation Make your site accessible to the mobility-impaired, who can thus navigate it using their keyboards alone.
Fact: Over 1 billion people around the world have some kind of disability, meaning that making designs accessible is very important according to the World Health Organization.
Conclusion
Digital design is largely influenced by visual identity which influences your approach to the brand.
A strong visual identity can enhance user engagement, boost SEO rankings, and improve conversion rates by focusing on user experience,
building trust, supporting the brand’s messaging, and differentiating it from the competition.
When it comes to improving one’s digital presence, partnering with a UI UX design company such as Ecompapi would be helpful in establishing a convincing yet applicable visual identity.
Following these top 7 best practices will ensure that visitors are attracted, engaged and converted to your website for the long-term success of your brand.
Ecompapi – Let’s Connect with your audiences, Create unmatched value, and Conquer the industry together!!!
