By It is 2024, and it is clear that healthcare marketing techniques are changing. Healthcare facilities continue leveraging the latest technologies and trends more than ever. For example, 89% of healthcare marketers now use paid search advertising.
They are doing it because of the greater visibility they receive. As you see, the biggest trends in healthcare display ads are all about connecting patients in smarter ways. So, it is high time to discover the current trends in online display advertising. So, let’s know them!
Top Trends in Healthcare Online Display Advertising in 2024
Advertising in healthcare means helping patients learn about a healthcare organization’s services. However, patient behavior is changing with popular trends. This continues to transform how patients receive care nowadays. So, let’s explore some of them here.
Use of Machine Learning and AI
Machine learning and AI are barreling across the healthcare industry. They are changing the way healthcare facilities stay connected with patients. So, many use cases of AI and machine learning are used in ads. These technologies can analyze vast data to understand patients’ behavior.
- The machine learning algorithm helps make targeted display ads. The best part is the increasing conversion rates and patient engagement they get.
- AI-powered platforms are also making it easy to create healthcare ads. They use machine learning algorithms to pinpoint areas for improvement.
- Artificial Intelligence can also segment the audience of display ads based on different criteria. Healthcare organizations can now create more personalized ads to target specific patient populations.
Data Use for Increased Personalization
Personalization is the name of the game in online display ads in healthcare. Many healthcare organizations are already utilizing the data to personalize their display ads. They ensure the videos stay relevant and valuable to the patients.
- Healthcare organizations tailor everything, like CTA, messages, and images. However, you may work with a reliable online display advertising agency to make it more effective.
- The data-driven videos always encourage patients to act. Personalized videos can simplify complicated topics into easy-to-consume ones.
- For example, the National Health Service of England wanted to support individuals with Type 2 diabetes, so it sent out customized videos that simplified complex information.
- As you see, personalized ad videos can help healthcare providers make more meaningful connections with their patients.
Engaging Social Media Ads
The digital display ad spending in the US is predicted to reach $19.6 billion by the end of 2024. When the talk is about the online ads, the engaging media ads are gaining popularity. They have the power to cut through the digital noise.
- These ads are captivating patients like never before. They are not only just static images. The engaging social media ads display current medical advances.
- However, healthcare facilities are constantly using these ads to offer virtual tours of their facilities.
- They are using social media ads to tell stories and engage patients so they can create a long-lasting impression.
- For example, popular Penne Medicine utilizes social media accounts to create engaging ads that help spread awareness of specific health issues.
Using Augmented Reality
Healthcare organizations are taking display advertising to a new level with Augmented Reality. The main role of using AR in advertising is to make healthcare facilities more accessible.
- Patients can visualize the ins and outs of healthcare organizations from their homes. AR can give patients virtual tours of healthcare organizations.
- By using AR in display ads, patients can also visualize medical procedures. With AR, all healthcare facilities can offer more memorable experiences to patients and educate them through engaging visual content.
- It can hook the patients in a way that no basic display ads cannot. This interactive experience also helps patients to understand more about any organization.
Concentration on Privacy and Data Security
In the world of healthcare display ads, maintaining patients’ trust has become essential. So, it has become the biggest trend in the display ads. Now, healthcare providers take safety measures when creating the ads.
- They ensure that no confidential information about patients is included in the ads. Many healthcare organizations are focusing more on privacy regulations.
- Most healthcare facilities ensure that their ad campaigns follow ethical practices, which helps them gain patients’ trust.
- It happens because patients see the organizations’ efforts in current display ads. Now, they feel more confident and start engaging more with healthcare services.
Cookie-less Advertising
The sudden shift to cookie-less online display advertising transforms healthcare’s concept of online display ads. Now, healthcare facilities do not rely on basic tracking methods. So, they are thinking of alternative and useful ways for patient targeting. This is where cookie-less advertising offers help. Now, they can easily make ads without depending on cookies.
- Contextual targeting is becoming very popular in cookie-less ads. Now, healthcare organizations can place their ads in relevant forums and websites.
- Gaining much exposure to this is possible now. Also, the number of this type of ad consumers is growing. This is because healthcare advertisers give more importance to relevance and privacy.
Video Ads
Video advertising must be on the current trends list when discussing display ads. Now, healthcare organizations are utilizing video content to tell engaging stories.
- It provides patients with educational content and displays their testimonials. The website gains a lot of traffic because it incorporates video ads into its display ads strategies.
- For example, a popular virtual healthcare provider, CirrusMD, utilizes video ads. The ads help patients learn more about their services and show their platform’s convenience, privacy, and simplicity.
- You can find many examples online. Naturally, this unique approach will help them gain more patients.
Conclusion
In healthcare, display advertising feeds your patients’ pipeline. Healthcare organizations also get in front of patients with proper advertising. However, it is very important to know the current trends in display ads. This can help healthcare facilities create brand awareness.
However, partnering with an online display advertising agency is important to make it more effective. In that case, you can trust HealthSoul. It comes up with an all-in-one online platform to strengthen your online presence. HealthSoul offers optimized and targeted ad campaigns to increase leads.
FAQs
What is the future of healthcare display advertising?
The future of healthcare display ads lies in personalization and other trends. AI, cookie-less videos, engaging videos, and other technologies will also reshape the future of display ads.
Why do healthcare facilities take help from a display advertising agency?
Healthcare facilities mainly use display advertising agencies to access their expertise. They also save money because the agencies offer advanced tools and help make targeted ads.
What are the best strategies for healthcare display advertising?
The best strategy for healthcare display advertising is utilizing AI for personalized ads. Also, using video ads, first-party data, and contextual targeting are some of the best strategies.
