By The postcard marketing campaign is an affordable form of direct mail marketing. People are always bombarded with sales pitches in their digital mailboxes. That’s why postcards are increasingly popular for their simple design and efficiency.
To make your postcard printing and marketing campaign successful, here are a few mistakes you should avoid.
1. Not Setting a Goal
A postcard you are ordering from postcard printing services should have a specific goal. The goal might be to attract new customers and retain your old customers or develop sales leads. You have to decide on the goal for your postcard. This, in turn, will help you choose the appropriate message and call to action to add to the mail piece.
2. Not Using White Spaces
Irrespective of the size of the postcards, you might be tempted to use every inch of the space available. Although it might seem like the best way to convey your message, overwhelming it with text and images can confuse your recipients.
Rather than navigating through the details, your recipients will avoid reading complicated postcards and discard them. If you leave empty white spaces on the postcards, you can easily grab the attention of your readers.
3. Not Targeting the Best Prospects
You can’t trigger much of a response if you own a steak restaurant and send out your postcards to a list of vegetarians. Using a postcard print and mail service for the wrong audience, people who don’t need or want your service, results in a loss of money. It is always better to use the in-house mailing list. However, you can also get a rented one or develop your own. If you are renting one, make sure you are clear to the broker about the target market.
4. Sending Out Poorly Designed Postcards
Design is a lot more than just making the postcard appear good. The design of your postcard will influence your campaign’s outcome and impact its conversion rates. A well-designed postcard directs the eyes of the reader to the most crucial information on the card and compels them to take the appropriate action. This is known as user experience.
Sadly, user experience is at times neglected as postcards are created to look sharp rather than leading readers to take the needed action. In case you make this mistake, you might end up sending postcards that appear nice but fail to impress its recipients to do business with you.
5. Sending Only One Mail
When you order print and mail postcards online, another big mistake you should avoid is sending only one mail. You need a postcard promotional campaign with multiple mailings to the same list. Repetitive and consistent mailings are more effective than shot-in-the-dark, one-time mailing. If someone comes across your brand name over and over again, it builds familiarity and credibility. Even though it might take a number of contacts with your target customer before it leads to a sale, the gradual increase in revenue is generally far offset by the negligible cost of postcard printing.
6. Not Using Both Sides
Postcard design has changed a lot in the last few years. As the level of competition has increased, the designs for postcards have also become purposeful and complete for attracting the attention of customers.
There is valuable space on both sides of the card that should be used for communicating your brand and the advantages of the products and services you have to offer. The design of your postcard should flow from one side to the other seamlessly. It should tell a complete story about what you offer and what you are asking your recipients to do.
7. Using Your Postcards as a Sales Pitch
Do not close your sales from your postcards directly. There is not sufficient space to offer all the details needed to do so. Rather, you should use the postcard to grab the attention of the recipient and then lead them to the next step that will close the sale, such as using a coupon or visiting your sales webpage.
Summary
Do you want to use postcard printing for your marketing campaign? You need to make sure you are not making any mistakes. Click to learn about the common mistakes to avoid.
PrintPapa Custom Postcard Printing is one of the most popular services here in Bay Area, California. We offer both Print Only OR Print & Mail Services. That is we will print and mail your postcards by USPS. Just provide us with your art and mailing list. If you don’t have a mailing list, then check out EDDM under Print & Mail.
